While 70% of purchases decisions are made at the retail outlet (Figures of Popaï France), the rest of the time, the consumer follows a path from ‘home to store’, where the digital is ubiquitous (Web, Internet, Mobile).

Carlipa develops solutions to diffuse, in the context of retail outlet, what the consumer has already seen in other digital media on the Web or on his smartphone.

The Digital Merchandising : Digital communication technologies integration, within the commercial furniture, to interact in” one to one “with the consumer, in order to provide informations or advices that he needs, without that he needs to ask for it.