The new Economist (www.lenouveleconomiste.fr) has recently published on its website, a very informative article on connected stores: « A new digital ecosystem for stores! »
In this topic, we find the birth of in-store digital media and its evolution from 2000 to today, and interest in 2012 for brands, have a 100% connected store !
Inside this file also: Views and experiences of many retailers and Digital actors, and digital merchandising trends of the moment!
New Economist also returned to the SoLoMo concept (Social / Local / Mobile), a key success factor for Digital companies.
Find the full article on The New Economiste.fr !