1605-dossier-marketing-communication-trade-marketing

The in-store digital media, or rise of connected stores!

The new Economist (www.lenouveleconomiste.fr) has recently published on its website, a very informative article on connected stores: « A new digital ecosystem for stores! »

In this topic, we find the birth of in-store digital media and its evolution from 2000 to today, and interest in 2012 for brands, have a 100% connected store !

Inside this file also: Views and experiences of many retailers and Digital actors, and digital merchandising trends of the moment!

New Economist also returned to the SoLoMo concept (Social / Local / Mobile), a key success factor for Digital companies.

Find the full article on The New Economiste.fr !