2002 : Deposit of the automatic programming patent, by hanging lists allowing the automatic diffusion of communication according to events stores (RFID, discount card, stocks…)
Digital signage becomes automatic and contextual.
2003 : First Screens Synchronization allowing Luxury shops to present fashion shows in full size (adoptionof the technology by two Global Luxury Brands).
Instore Digital Media integrates a concept of design and theatralization.
2004 : Development if the first assisted programming algorithms for Marketing strategies (marketing mix) to marketing managers.
The Digital Media becomes a real Marketing tool for companies.
2005 : Development of first automatics programming tools, by geomarketing (management of hundreds of sites with different contents by only one person).
The Digital Media Instore mixes local and global needs.
2006 : Carlipa improves ROI by becoming the first French integrator offering turnkey solutions (Content, outsourcing marketing services, technical services, and technical solutions).
Carlipa also introduces high-definition on video walls.
Instore Digital Media is now an outsourced service.
2007 : First digital windows deployment, allowing a reduction of the carbon footprint by 50%.
Instore Digital Media becomes economic, efficient and sustainable.
2008 : Development of the first mixed digital platforms for stores, combining contents broadcasting and interactivity.
Instore Digital Media is now serving the brand but also the consumer choice, in its retail outlets.
2009 : Integration of first mobile technologies (Bluetooth, Couponing, Tag). Web and in store digital contentsare ombined by a shared platform (Carlipa Online).
Instore Digital Media becomes user-friendly, fun and economic.
2010 : Mutual integration of 2D and 3D formats on the same programming digital platform, together with the integration of augmented reality on a common platform: Carlipa Online
Multichannel publishing automation of web tools and in store digital devices: only one entry interface, allowing to diffuse on a kiosk, screens, web, and to generate ready-to-print formats.
Instore Digital Media becomes experiential, to attract Opinion Leaders.
2011 : Integration of first multi-sensory experience in Digital Merchandising.
The Digital Merchandising comes to the heart of brands strategy, for all audiences.