Set up in each high traffic place of Chicago city, residents can now find the famous Groupon deals : Groupon’s daily deals, Groupon Now!, limited-time offers and Groupon Getaways travel deals.

An intelligent geolocation concept which allows the user, for example, to get offers and discounts for the closest cinema to the terminal on which it stands!

The rest of the application is the same as Internet :

Users may pay for the Groupons with a credit card or can email or Facebook them to themselves to consider later.

More than 30 interactive kiosks in Chicago are so equipped with this concept, in preparation for integration in other cities such as Miami or New York!

In this topic, we find the birth of in-store digital media and its evolution from 2000 to today, and interest in 2012 for brands, have a 100% connected store !

Inside this file also: Views and experiences of many retailers and Digital actors, and digital merchandising trends of the moment!

New Economist also returned to the SoLoMo concept (Social / Local / Mobile), a key success factor for Digital companies.

Find the full article on The New Economiste.fr !

Easy to use, fun, nice, the iMenu, real virtual card, offers you more than detailed descriptions to guide your choice of dishes, drinks and desserts!

The iMenu is available in several languages​​, in order to be used and appreciated by all its guests!

A very popular support, at the point of the latest technology, which features High quality pictures and information on various drinks and cocktails proposed by the restaurant, suggestions, main course, events (…)

Develop your turnover !

Thanks to the iMenu, reduce your paper prints and encourage consumption through the attractiveness of the product!

Compatible with iPad, iPhone and other tablets ! for more info, Visit www.imenu.fr

In industry, RFID is the past few years, the feasibility stage, that of traceability tool indispensable.
Frequently used in supermarkets, the RFID can be found today in many other sectors: The Mobile Marketing, publishing, luxury goods, cosmetics, digital marketing …

In a world where consumers are increasingly demanding and expert, we are witnessing a growing demand from them to use cross-channel sales.
Consumer behavior is changing in subtle ways and that, particularly in terms of the criteria involved in the act of purchase.
The main idea, to be used by brands, is to make available to the consumer, qualitative informations, even before he asks. Catch his attention, anticipate their needs and finally, ensure availability of the products and services when he decides to initiate its purchasing process.
Consumer demand, even unconsciously, of multi / cross channel services, is clear.
Multi-channel, cross channel and Omni-channel : What’s the difference?
Beyond a simple coexistence of sales channels (multi-channel), the consumer requires full interaction between all the vectors of sale, at all stages of their buying experience: making the information back to products , through the ordering, delivery and monitoring: the cross-channel.
Today, the interactions between media and users are present at all levels: between media and media, between user and user and between user and media. The combination of poly-use media as a “pack” allows interaction of brands and individuals (virtual or physical). The media, pooled, and the channels are channels of communication, users are customers and businesses: it is the Omni channel.
The marketing reality is multidimensional. The client is too.
The behavior of users of social media is just as important as their interactions with other channels of information and communication such as e-mail, search engines, mobile media, traditional channels and even the Web contact points offline. The keystone of all this is how to find the right balance between communication and interaction. This is made possible by the clever use of multi-channel approach while having an Omni-channel.
Carlipa, Digital merchandising solutions expert, makes sure to cover all of these sales channels, information and communication, to satisfy its consumers.

Carlipa and IISI, respectively Sélectour and Afat historical providers , thus accompanied AS Travels in the implementation of their new strategy in digital communication for agencies.
Carlipa is proud to have won this competition, and re-engaged itself with AS Voyages on a new communication device on screens, called  “Channel Vision”. This project seeks the Carlipa’s technology for this new network of 850 travel agencies.

• Future agency
• Automation & customer path
• Shop window attractiveness
• Digital carbon footprint impact study
• Customer information
• Up Selling

References :

Intel – Réseau Club Bouygues Télécom – Groupama – Accenture – Axa – BNP Paribas – Wincor Nixdorf – AGF Allianz – Banque Populaire : Atlantique, Rives de Paris, Loire et Lyonnais, Ouest…

Types of Services :

• Waiting time’s perception reduction
• Shop window attractiveness
• POS Paper to digital switch
• Real Time Marketing
• Travel Agency media sales
• Digital Carbon footprint impact study

References :

Havas Voyages – Carlson Wagonlit – National Citer – Casinos JOA

• Ergonomic adaptation to customer needs
• Consulting approach development
• Digital ROI study
• Digital Carbon Footprint impact study
• Turnkey projects & outsourcing
• International deployments

References :

La Roche Posay – Vichy – Shiseido – L’Oréal Paris – Garnier

• Up Selling
• Product Launch
• Digital ROI Study
• Consumer advice
• Digital Category Management
• Digital Carbon Footprint impact study

References :

Danone – Panzani – Bongrain – Truffaut – Carrefour