The Marketing services include the consulting, content design and steering departments.
- Feasibility study
- Opportunity study
- ROI Study
- Differentiation of competitors study
- Study of Carbon consumption
- Digital Merchandising concept definition
- Specifications Draft
- Category management study
- Prototyping
- Study of organization
In what cases it is useful?
First experience in digital media or digital merchandising.
Study concepts, if:
- Product Launch,
- Redefining concept store,
- Redefinition of Category Management,
- Search for optimizing the performance of point of sale
References: Cheque Dejeuner, Active Cosmetics
Contents Design:
- Musical creations,
- Creations olfactory,
- Creating videos and animations,
- Creation of interactive applications,
- Adaptation of existing designs,
References: Shiseido, Ikea
Steering:
- Coordination with client teams,
- Defining the program schedule,
- Impact analysis and control from our software platform Carlipa Online.
In what cases it is useful?
- Outsourcing marketing services digital
- Pilot Phase
- Start Phases
References: Havas By Carlson