Longchamp retains Carlipa’s expertise to develop and install an Interactive Weibo Wall in their new store. A dedicated 70 inches display connected to Weibo API has been installed for the new opening. Shoppers are invited to post pictures on the famous social network. Their pictures are then moderated and displayed instore.
Such a solution has multiple benefits :
– Create strong engagement with customers on social networks.
– Create high quality user generated content and brand awareness.
– Enhance shopping experience with a fun and interactive experience.
– Stop traffic and lengthen dwell time.