Reebok, the sport brand, has opened 2 new concept stores in Paris : the first one called “Le Hub Bastille” in the district of Bastille and then the second one called “La Salle de Sport” on La Madeleine. These points of sales are real sport centers with rooms for different training sessions.
In order to enrich the visitors’ experience, the brand sollicited Carlipa to develop and deploy different digital tools :
– digital windows to generate traffic (single screen 46” or 2x 55” totem)
– different screens inside the stores : integrated into the furniture or on the Wall to accomodate with the industrial design
– “Selfie Sneakers” : a selfie booth to take a picture of the tried shoes and share it then on social media.
Contents strategy is based on both branding, video of sports and information on the training sessions programs (hours, rooms, etc).
The brand is using the graphic template provided by Carlipa and integrated in the software Carlipa Online.