LodinG, is a French House founded in 1998, and is specialized in the sale of shoes, 100% cashmere sweaters, shirts, ties, belts, and other men’s fashion accessories. The brand has about fifty stores in France and abroad, mainly located in city centers, in high-traffic areas.
The Advence Aagency won at the beginning of the year the competition launched by LodinG to build a “global repositioning of the brand to target a younger clientele” Marc Ayrault (Chief Executive Officer – Advence Agency).
The agency has therefore submitted to LodinG a global proposal to synchronize its omnichannel strategy. This proposal included a recommendation related to digital instore to boost its store windows communication while highlighting its know-how.
Advence chose Carlipa to implement the digital devices within the windows and to provide the digital signage software. A 46 inches high brightness screen and a player have been deployed in the window of 15 stores in France.
This concept allows to automatically broadcast on the screens the advertising campaigns of the brand that are already spread on social networks (Facebook, Youtube and Instagram).
«The Shops connectivity through shops windows displays is part of a Global Drive to Store strategy for LodinG » Marc Ayrault
The screens broadcasting is managed through the Carlipa Online SAAS platform. Carlipa provides technical support to stand by Loding throughout this ambitious roll-out.