connexion client


To celebrate its 140 YO, Lancel, the Famous French brand of Leather goods, chose to digitize the customer journey within its parisien Flasgship in the Opéra Neighborhood. It comes in a context of redesign of its identity and a complete renovation of its flagship.

To animate the showcase throughout the seasons, to welcome and to guide its customers from the entrance, to inform about new products and know-how or to promote the flagship products of the brand, such were the needs expressed by Lancel.

  • Several devices has been deployed by Carlipa :
  • One 75 inch pivotable screen in the shop window
  • One 32 inch screen in the entrance, to guide customers
  • Five 24 inch screens inetgrated in the stairs wall
  • One 43 inch portrait screen within the men section
  • One 65 inch portrait screen in the « gifts bar»
  • One mondrian of 32 to 55 inch screens to broadcast handbags contents

Carlipa provided for this project : screens, players, software and technical services (installation and maintenance).

Lancel’s Champs Elysées and Marne La Vallée shops has been equipped by Carlipa with devices as well.