The French leather goods House Camille Fournet, since its beginnings in 1945, has been recognized for its exceptional Savoir-Faire and its unique standing in the world of leather goods.
On this occasion, The House chose Carlipa to integrate digital into its Parisian Flagship located at 5, rue Cambon in the 1st Arrondissement. Different spaces have been designed by the architect Boris Cindric, to create a customer journey adapted to the House State of mind : the perfect balance between an avant-garde spirit of contemporary design and the timeless tradition of leather goods, because as mentionned on their website « Camille Fournet is a House of contrasts ». If you step into the Flagship you’ll discover a « speed » room which is dedicated to initiation and discovery ; and a « slow » room to fully appreciate materials and colors, to discover customized creations, but also to provide the finest perception of the Savoir-Faire and Tradition of this house .
In this showcase combining traditional know-how and modernity, two mirror portrait screens and a tablet have been elegantly integrated by Carlipa teams:
- The 65 inch mirror screens broadcast Brand Contents enhancing The House materials and Savoir-faire. When turned-off, the screen becomes mirrors.
- The Tablet, which is elegantly integrated within the furniture, can be browsed by customers by themselves or by the shop teams as a sales tool. The tablet displays an interactive application developped by Carlipa : customers can discover the Catalogue of products along with Brand Contents and videos.
Camille Fournet’s Team also got acess to an App Back Office to be able to manage in an autonomous way their contents. This is integrated in our SAAS Software.